MMA lightweight champion, Conor McGregor, rocked the boat when he showed up at the Mayweather vs. McGregor press conference sporting an immaculately tailored suit with the words, "F*ck you" stitched on in place of the traditional pinstripes. In a bold maneuver to rile Mayweather while creating a public furor among the media, McGregor used the ancient and universal language of fashion to send a message. David August Heil, the designer of the suit said, " The expression (F*ck you) was the perfect juxtaposition to the traditional pinstripe suit. I wanted to use fighting words."
The dapper warrior certainly isn't the first to use fashion to send a message or change how people perceive them. In order to secure her throne from those who thought she was too young and should marry, Elizabeth I of England adopted virginal white body paint and austere hairstyles prompting her subjects to view her as semi-divine and untouchable.
Marilyn Monroe manipulated fashion and perception to morph from brunette girl next door into an unattainable blond bombshell, cementing her Hollywood career.
Now more than ever, we have the ability and freedom to craft our image to reflect our aspirations and identities. It is a powerful tool that should not be underestimated.