Small Business Saturday started as a campaign to change the mentality of the American public and raise awareness of the impact local businesses have on the health and vibrancy of our communities. Here are some of the things that happen when you shop small.
According to the National Retail Federation, Americans will spend approximately 678-682 billion dollars between the end of October and Christmas. That kind of money has influence. So what is your money doing for your community? When you purchase locally, your tax dollars stay local which means your community has greater funding to keep infrastructure in good condition and there are more resources for schools and cultural and community events. Small businesses also give back. They are more likely to develop partnerships and strengthen ties with people in the community as well as contributing financially.
And if you need more reasons to keep your money local, small business offer more unique products spurred by interests and talents of the owners which helps keep communities diverse and unique. Customer service can be a more personal experience and small business owners are generally experts in their field and are better equipped to answer complex questions and provide innovative solutions. Owners of small businesses also dictate their own prices to remain competitive meaning better quality items at good cost.
This holiday season do something great for your local businesses, your wallet and your community. Shop Small Business Saturday!