Thought the 80s were over? Think again! Thanks to celebrities like Julianne Hough pioneering the new beach wave perm, it is the hot new trend for summer.Julianne's now famous instagram post, "I woke up like this," has inspired a desire for softly tousled, no effort hair for the coming summer months.
Due to the bond multiplier treatment dried into the hair prior to perming and incorporated into the processing lotion and neutralizer, even those with color treated hair can indulge in beach waves while enjoying healthy locks.
So stroll the beach, hit the shops, travel to exotic places. No matter where you go or what life throws at you, your hair will rock!